Video Analysis

A link to Biffy Clyro 'God and Satan' http://www.youtube.com/watch?v=RAtacHPAHLI Biffy Clyro are an indie Rock band. The song 'God and Satan' has more of a slow feel than some of their other songs. The slower feel to the song is empathsised through the clips of the nature imagery, in the opening of the song. The lead singers rather stern facial expressions highlight a dark tone to the video. The video implies that the band are members of a cult, they go to a decorated wood which could perhaps be a party. The video gives a mysterious narrative, it doesn't imply what they are celebrating. However, the video has a serious tone, especailly when the lead singer's body is covered up at the end of the video. Arguably, the band are not targeting one particular audience as the video is rather mysterious, the music video is unlike their other music videos, so they could be targeting more females as their song appears to have a sense of romance.


A link to kings of Leons video:

http://www.youtube.com/watch?v=gnhXHvRoUd0

This band are an indie rock band, the rock side of the band are conveyed through the clips of them performing live to their fans. There are lots of clips of the band playing guitar and drums. Mikael Wood stated that the song was "a too-cool hipster's cry for comfort". There are lots of close up shots of the lead singer highlighting his emotions, however his emotion are expressed in a very 'carefree' style. There are lots of black and white clips. The lavish 'rock and roll' lifestyle of the band is shown in clips of expensive cars,expensive apartments. This is then contrasted with the lead singer's thoughtful emotions and perhaps even sadness. The band wish to target teenagers with topics that will interest them in the video 'smoking' and 'sex'. Fans will also appreciate the handheld camera style which is used at points, to view the band in their 'natural habitat'. It could perhaps be suggesting that the band are highlighting that the busy lifestlye which is conveyed through fast clips and the performing to millions, doesn't stop the band from feeling lonliness which is then expressed through shots of the lead singer on his own.